In today’s highly competitive market, brands are constantly looking for ways to stand out, connect with their audience, and build long-lasting relationships. One effective strategy that has gained traction worldwide is the use of brand characters. These figures are not just cute or memorable; they are powerful marketing tools that help humanize a brand, create […]
STEYN IP: Copyright & IP Attorney Mascot Design Project Project Overview Steyn IP, a law firm specializing in Intellectual Property (IP) and Copyright law, sought to enhance its brand identity through character design. As their firm focuses on protecting intellectual property for creatives —such as artists, animators, and musicians and businesses alike—they wanted a more […]
We all know Queen right? The infamous British band established in 1970. And the lead singer being Freddie Mercury, you remember him, I’m sure you do. They left a mark in the history of music. Each and every single one of us remembers them in one way or the other. Either for their iconic look, […]
Why Businesses Shouldn't Use AI Characters, Art, Animation or Graphic Design for Their Brand? As the capabilities of AI art and animation tools grow, businesses may be tempted to incorporate these technologies into their branding strategies. However, relying on AI-generated designs can backfire and harm your brand in the long run. We have already seen […]
AI Complications in Advertising: Coca-Cola's 2024 Holiday Misstep In December 2024, Coca-Cola unveiled a series of AI-generated holiday advertisements, aiming to blend tradition with cutting-edge technology. However, the campaign faced significant backlash, highlighting the challenges and limitations of relying solely on artificial intelligence for creative endeavors. Inconsistencies and Uncanny Visuals According to the New York […]
Why is digital art an incredible opportunity for businesses to grow their brand In the digital age, we as business owners are constantly seeking innovative ways to stand out. Digital art—whether it’s illustration, stylized visuals, character design, or animation—has emerged as a powerful tool to elevate brand identity and captivate audiences. Here's why investing in […]
I am dearly passionate about mascots, not because I get to design cool characters, but also because of how versatile they are in the branding and marketing atmosphere. And I find it fascinating how it can change the dynamic of businesses. We all know the international sensational celebrity mascots such as the pink Duracell Bunny, […]
Some popular brands that have successfully incorporated their brand mascots The Duracell Bunny is an anthropomorphic pink rabbit powered by Duracell batteries and trademarked for use in all parts of the world except Turkey, The United States and Canada. Advertisements, which may feature one Duracell Bunny, or several, usually feature the bunnies competing in some way; for example, in a game […]
Do you have a tendency to start with characters, but you aren’t really sure how you want to push the design. Or you have this idea, execute it, and end up with a completed character….and most likely it looks great, but you are just not getting a connection or feeling from the design? How do you improve your character?
I’m a small artist and I’m pro Ai art and I’m against it. I sound like a hypocrite but hear me out. Yes, the controversy around Ai Art has been crazy from artists work being used as data to learn the ai algorithm without their approval, their work getting stolen and artists being attacked by […]
