Why is digital art an incredible opportunity for businesses to grow their brand In the digital age, we as business owners are constantly seeking innovative ways to stand out. Digital art—whether it’s illustration, stylized visuals, character design, or animation—has emerged as a powerful tool to elevate brand identity and captivate audiences. Here's why investing in […]
I am dearly passionate about mascots, not because I get to design cool characters, but also because of how versatile they are in the branding and marketing atmosphere. And I find it fascinating how it can change the dynamic of businesses. We all know the international sensational celebrity mascots such as the pink Duracell Bunny, […]
Some popular brands that have successfully incorporated their brand mascots The Duracell Bunny is an anthropomorphic pink rabbit powered by Duracell batteries and trademarked for use in all parts of the world except Turkey, The United States and Canada. Advertisements, which may feature one Duracell Bunny, or several, usually feature the bunnies competing in some way; for example, in a game […]
Do you have a tendency to start with characters, but you aren’t really sure how you want to push the design. Or you have this idea, execute it, and end up with a completed character….and most likely it looks great, but you are just not getting a connection or feeling from the design? How do you improve your character?
I’m a small artist and I’m pro Ai art and I’m against it. I sound like a hypocrite but hear me out. Yes, the controversy around Ai Art has been crazy from artists work being used as data to learn the ai algorithm without their approval, their work getting stolen and artists being attacked by […]
